MEET THE FOUNDERS

"We are creating products that provide an effortless, safe, and ​natural opportunity for everyone to practice their beliefs and ​beauty routine holistically." 

Owners Ibrahim Ali and Iqra Isphahani, two Pakistani-Americans looking to ​create an inclusive brand that also serves their community. Our purpose is to provide superior products and the opportunity of ​accessibility to those who haven't always been considered within the ​mainstream beauty market.