The demand for natural and ethical products has increased drastically over the past few decades. In fact, one study shows that the number of vegans in the US has more than doubled since 2009. So, why has there been such an increase of interest in vegan products across the board? There are a number of reasons. One thing that we do know for sure is that this trend shows no signs of slowing down anytime soon. Are you curious about why some people are making the switch? Keep reading to discover five reasons why vegan beauty products are on the rise.  

Health

Allergic reactions and irritation from beauty products are actually very common. Many users find that when they make the switch to a vegan product, that the irritation stops. Even those who don't struggle with any sort of irritation find that their body and skin feel and look better after using natural products. According to makeup artist, Sandy Taylor, "(Vegan)/gluten free products simply work and don’t trigger any symptoms. Others who have transitioned into vegan products noticed that their skin looked more healthy than before. This may be due to vegan products being natural and nutrient-rich"  

Safety

While some are buying vegan products to solve issues like skin sensitivity, others are concerned about long term effects. Using harsh products on your skin every day can lead to concerns beyond the red skin. Some ingredients commonly found in beauty products have been linked to cancer and more. To find more information about harmful ingredients used in cosmetics, you can click here.  

Ethics

Many popular makeup brands still test on animals. When we look at the way technology has evolved, treating animals this way just isn't necessary. Buyers are a lot more conscious about animal testing. They are choosing to pass on brands using these dated methods because there are a plethora of options available.  

Awareness

Health, safety, and ethics have always been a concern for a part of the market, but now there is more awareness. Consumers are becoming more educated about the impact their purchases make on their own bodies as well as the environment. Social media has been a big player in this.  

Back to Basics

While we are specifically covering vegan products in this article, consumers have a great desire to go back to basics. People don't want products filled with ingredients they can't pronounce or harsh chemicals. Vegan products usually fit the bill for these consumers as well. Vegan makeup specialist Christine Heggested says, “I strive to live as naturally as possible, so this is another reason I love using vegan and gluten free makeup. Oftentimes, they include ingredients that actually benefit your skin/complexion."  

Wrapping up

The bottom line is that people want to know what they are putting into and onto their body. Vegan beauty products, in general, are better for you, and so as awareness spreads, more people are pulling out their wallets. In need of some new vegan nail polish for the fall? You can click here to browse 786 Cosmetics' online store. Happy shopping!